Business applications

At the heart of enterprise software strategy are the key business applications upon which every organisation relies. From enterprise resource planning (ERP) to customer relationship management (CRM), financial and accounts software to business intelligence (BI), such applications demand high investments and can deliver high returns. We analyse the latest product developments and the news from major suppliers such as Oracle, Microsoft and SAP.

News 30 Jan 2023
Noventiq eyes APAC IT services market

IT services provider Noventiq has been expanding its presence in APAC through several acquisitions in India, and is eyeing a bigger slice of the region’s IT services pie Continue Reading
News 27 Jan 2023
Deci claims breakthrough inference performance on Intel Sapphire Rapids

Israeli startup Deci claims GPU-like performance in running computer vision and natural language processing models on Intel’s fourth-generation Xeon processors Continue Reading

News 31 Jan 2023

University of Stirling taps into Alation data catalogue technology

The University of Stirling is the first non-US university to participate in a data management education programme provided pro bono by data catalogue supplier Alation Continue Reading
News 31 Jan 2023

MPs warned of AI arms race to the bottom

Expert tells Parliamentary committee that tech companies developing artificial intelligence are cutting corners and placing safety on the backburner, opening up ‘enormous risks’ for the future of AI Continue Reading
E-Zine 31 Jan 2023

How the cost-of-living crisis is affecting IT

In this week’s Computer Weekly, with major tech companies announcing thousands of job cuts, we examine what the cost-of-living crisis means for IT leaders and tech professionals. We analyse what you need to consider when reversing systems out of the cloud and back on-premise. And Very Group’s CIO talks about the post-pandemic challenges facing online retailers. Read the issue now. Continue Reading
News 31 Jan 2023

Mark Logan on his vision for a Scottish technology ecosystem

The Scottish Government’s entrepreneur advisor speaks to Computer Weekly about the philosophy behind an ambitious technology ecosystem strategy Continue Reading
News 30 Jan 2023

Former Fujitsu staff under police investigation to face Post Office IT scandal inquiry

Two former Fujitsu IT professionals being investigated for potential perjury will face Post Office Horizon public inquiry in May Continue Reading
News 30 Jan 2023

Noventiq eyes APAC IT services market

IT services provider Noventiq has been expanding its presence in APAC through several acquisitions in India, and is eyeing a bigger slice of the region’s IT services pie Continue Reading
Feature 30 Jan 2023

How to make the most of a composable enterprise architecture

Enterprise software is shifting away from highly integrated stacks to cloud-native architectures that use best-of-breed and in-house components Continue Reading
News 27 Jan 2023

SAP 2022: 11% revenue growth, 2.5% staff targeted by restructure

SAP has announced full-year 2022 revenue of nearly €31bn, up 11% year on year. In 2023, it will explore a sell-off of Qualtrics stake and do a restructure, with an impact on 2.5% of staff Continue Reading
News 27 Jan 2023

Deci claims breakthrough inference performance on Intel Sapphire Rapids

Israeli startup Deci claims GPU-like performance in running computer vision and natural language processing models on Intel’s fourth-generation Xeon processors Continue Reading
News 25 Jan 2023

Leeds Building Society uses AIops in Dynatrace to improve observability

Automation and AI is improving how the service delivery team assesses the business impact of an IT service degradation Continue Reading
News 24 Jan 2023

SMEs keen on embedded finance, but more choice needed to increase take-up

Suppliers to small and medium-sized enterprises need to offer more choice when embedding financial products in their services if take-up is to increase Continue Reading
News 24 Jan 2023

Executive interview: Andrew Roughan, CEO, Plexal

Plexal CEO Andrew Roughan talks about how tech startups collaborate with the government to transform public services, the barriers to entry, and how the process can be improved Continue Reading
E-Zine 24 Jan 2023

BBC under scrutiny over its digital strategy

In this week’s Computer Weekly, the BBC faces in-depth scrutiny over its digital plans – we take a look at progress. Do you need to keep data forever? We examine the technologies behind infinite storage. And we find out about the digital transformation challenges in vehicle dealerships. Read the issue now. Continue Reading
News 23 Jan 2023

Trellix automates patching for 62,000 vulnerable open source projects

Since revealing startling statistics about the prevalence of a 15-year-old Python vulnerability, Trellix says it has helped fix almost 62,000 vulnerable projects in the past four months Continue Reading
News 23 Jan 2023

Royal Society calls on public sector to pilot privacy tech

The Royal Society says public sector bodies should lead the way in piloting privacy-enhancing technologies to unlock the value of data without compromising privacy and data rights, but lack of standards and incentives mean adoption is slow Continue Reading
News 19 Jan 2023

APAC consumers expect human-like service from chatbots

Consumer expectations of chatbots in Asia-Pacific have risen in tandem with improved performance of AI applications over the past year, a study has found Continue Reading
News 18 Jan 2023

Oracle and CBI: companies cautious, selective in 2023 IT, business investment

Oracle and the CBI are seeing much the same picture of cautious technology investment of UK businesses in 2023, in the context of long Covid and the energy price inflation crisis Continue Reading
News 18 Jan 2023

Advisory board goal for Post Office scandal victims to be returned to rightful financial position

The board set up to monitor the compensation scheme for Post Office scandal victims agrees goal of returning them to the financial position they would be in had the scandal never happened Continue Reading
News 17 Jan 2023

StarHub to undertake major network transformation

Singapore telco StarHub is deploying a hybrid cloud architecture that will enable it to launch sovereign cloud services, among other capabilities Continue Reading
E-Zine 17 Jan 2023

How PepsiCo works with tech startups to drive growth

In this week’s Computer Weekly, we talk to food and drinks giant PepsiCo about how it works with tech startups to drive growth and digital transformation. Our latest buyer’s guide examines the key elements of a composable business. And with all the chatter about ChatGPT, we look at the implications of generative AI. Read the issue now. Continue Reading
News 16 Jan 2023

How India is driving the use of open government data

India’s Open Government Data platform has paved the way for new applications and services, but concerns around data quality and privacy remain Continue Reading
News 16 Jan 2023

CIO interview: Matt Grest, Very Group

The Covid-19 pandemic changed many things, including an increase in remote working – so how is the Very Group approaching the workplace and talent post-Covid? Continue Reading
E-Zine 16 Jan 2023

CW EMEA: Protecting the privacy of schoolchildren

In this month’s CW EMEA, we look at how schools in Germany have stopped using Microsoft Office 365 over lack of clarity over how data is collected, shared and used. We also delve into how former UK spy boss Richard Dearlove leaked names of MI6 secret agent recruiters in China to back an aggressive right-wing US campaign against tech company Huawei. Read the issue now. Continue Reading
News 15 Jan 2023

Thai enterprises spend more on software amid growing digitalisation

The majority of software spending in Thailand during the first half of 2022 went into applications followed by infrastructure software and development tools, according to IDC Continue Reading
News 13 Jan 2023

Ellison-founded sailing league SailGP plumps for Oracle NetSuite to expand

SailGP, a sailing racing league co-founded by Oracle chairman and CTO Larry Ellison, has picked Oracle NetSuite to expand its business Continue Reading
News 13 Jan 2023

Unionised contract workers who train Google’s AI win pay rise

Google contract workers employed at artificial intelligence training supplier RaterLabs have secured their first-ever pay rise, following collective demands that Google fulfil its own commitment to pay its extended workforce a minimum of $15 an hour Continue Reading
News 12 Jan 2023

Companies put commercial gain ahead of sustainability, says Software AG research

The vast majority of a surveyed tranche of UK and other western companies are prioritising commercial goals over sustainability, according to research from Software AG Continue Reading
News 12 Jan 2023

UK government completes trials of age estimation technology

Government-led trials of age estimation and verification technologies for the sale of alcohol in nightlife venues and supermarkets have been completed, with both government and retail lobbyists pushing for legislation that would allow retailers to adopt the tools for alcohol sales Continue Reading
News 12 Jan 2023

How Indian banks can drive automation in corporate banking

Banks should prioritise their processes for automation based on the level of human intervention, understand their processes thoroughly and put employees at the centre of their automation efforts Continue Reading
News 11 Jan 2023

NHS data platform costing £480m to supersede Covid-19 data store underway

NHS England has invited suppliers to tender for a data platform that will supersede the Covid-19 data store controversial for the involvement of data analytics firm Palantir Continue Reading
News 10 Jan 2023

Latest Innovate Finance report reveals decrease in UK fintech investment, but like-for-like increase

Innovate Finance’s latest figures on fintech investment show reduction in UK, but report methodology leaves this open to change Continue Reading
News 10 Jan 2023

How to find winning artificial intelligence use cases

Choosing use cases for artificial intelligence requires organisations to take a hard look at business value, risk, data and other capabilities required to realise the technology’s full potential Continue Reading
Opinion 10 Jan 2023

What will be trending in technology in 2023?

This year will be a bit year for IT spending despite the prospects of recession, inflation and rising costs. But companies will focus more on technology that delivers measurable pay-offs Continue Reading
News 10 Jan 2023

Belfast Harbour sails out with Oracle cloud applications

Belfast Harbour spies a more efficient and flexible future on the horizon as it sets sail with Oracle Fusion Cloud ERP Continue Reading
News 10 Jan 2023

Former subpostmaster Alan Bates, who ‘pulled up trees and moved mountains’, turns down OBE offer

Alan Bates, who fought for decades to expose the Post Office Horizon IT scandal, says it would be inappropriate to accept an OBE when former Post Office CEO Paula Vennells still holds her CBE Continue Reading
News 09 Jan 2023

How to identify a strategic technology platform

A strategic platform has to be broad enough to support a range of business functions while being open, extensible and modular at the same time, according to Forrester Continue Reading
News 04 Jan 2023

St Helens Council plumps for Unit4 ERP to forward automation plans

St Helens Borough Council has replaced an in-house system with Unit4 and Proactis enterprise applications technologies to advance its digital transformation plans Continue Reading
News 04 Jan 2023

Diversity and inclusion figures high in New Year Honours List 2023

The New Year Honours List 2023 hailed those in the technology community who promote diversity and inclusion Continue Reading
Opinion 03 Jan 2023

How ITV built a data team from scratch

Clemence Burnichon, director of data innovation at ITV, describes how the broadcaster has built a data management and analytics team Continue Reading
News 30 Dec 2022

Top 10 business applications stories of 2022

As the Covid crisis gave way to the energy crisis and economic turmoil, enterprise software suppliers have urged customers to step up modernisation and evince more empathy for employees Continue Reading
News 30 Dec 2022

Top 10 Computer Weekly Downtime Upload podcasts of 2022

The team began with a sombre episode about Ukraine and went on to tackle the more familiar topics of diversity, datacentre sustainability and data. New for 22: Cliff Saran’s interviews with IT thought leaders Continue Reading
News 30 Dec 2022

Top 10 information management stories of 2022

Data for good is a theme of the information management stories of 2022 selected here. From tracking space junk, through medical kits for Ukraine, to professionalising data science to benefit society Continue Reading
News 29 Dec 2022

NHS-funded AI diagnosis tool benefits stroke patients

NHS England hails Brainomix stroke diagnosis tool for a tripling of the number of patients recovering to perform daily activities from 16% to 48% Continue Reading
Feature 29 Dec 2022

The importance of improving data quality at source

Data replication crises have struck government and scientific data quality efforts. A lack of scrutiny over data being used at source has led to oversights from national statistics to financial auditing Continue Reading
News 29 Dec 2022

Top 10 technology and ethics stories of 2022

Here are Computer Weekly’s top 10 technology and ethics stories of 2022 Continue Reading
News 29 Dec 2022

Top 10 technology startup stories of 2022

Here are Computer Weekly’s top 10 technology startup stories of 2022 Continue Reading
News 27 Dec 2022

Top 10 ASEAN IT stories of 2022

Despite the challenges over the past year, ASEAN businesses have taken things in stride as they press on with digital transformation, whether it is empowering citizen developers or building cloud-native applications Continue Reading
News 22 Dec 2022

Mitiga researchers disclose AWS Elastic IP hijacking vulnerability

Cloud incident response supplier Mitiga has said a new AWS feature has led to a vulnerability that could allow hackers to access and steal Elastic IP addresses and gain control over AWS accounts Continue Reading
News 22 Dec 2022

Top 10 crime, national security and law stories of 2022

Here are Computer Weekly’s top 10 crime, national security and law stories of 2022 Continue Reading
News 20 Dec 2022

Digital Economy Council: UK tech sector number one in Europe

Despite the tumultuous economic landscape, the UK has maintained its spot as having the number one tech sector in Europe, with its impressive investment figures Continue Reading
News 20 Dec 2022

Government shuts ‘Help to Grow’ doorway for SMEs

The government’s Help to Grow: Digital scheme, which aimed to help small businesses access productivity-enhancing software, has been closed, to the disappointment of TechUK Continue Reading
E-Zine 20 Dec 2022

The Post Office IT scandal – cock-up or cover-up?

In this week’s Computer Weekly, the second phase of the Post Office IT scandal inquiry revealed further shocking details at every turn – we review the latest evidence. We examine progress of the roll-out of fast broadband connectivity across the UK. And as the Online Safety Bill returns to Parliament, we look at the ongoing arguments about how to keep the internet safe. Read the issue now. Continue Reading
Feature 19 Dec 2022

A retail tech tour of the Battersea Power Station development

We check out the customer-facing digital features on display in the UK’s newest shopping site at Battersea Power Station Continue Reading
News 19 Dec 2022

GitHub CEO: Artificial intelligence will not replace developers

Artificial intelligence will enable developers to learn at their own pace and become more productive rather than take over their jobs, says GitHub CEO Thomas Dohmke Continue Reading
News 15 Dec 2022

Digital Ethics Summit: Who benefits from new technology?

Experts at the 2022 Digital Ethics Summit say expedited development cycles and obviously over-hyped PR material, in tandem with the public’s near-total exclusion from conversations around technology, is creating distrust towards the tech sector Continue Reading
News 15 Dec 2022

Lego fixes dangerous API vulnerability in BrickLink service

The Lego Group has remediated two potentially serious API vulnerabilities in its BrickLink digital resale platform, just in time for Christmas Continue Reading
News 15 Dec 2022

Alibaba Cloud to debut blockchain service

The Chinese cloud supplier is readying a blockchain node service to simplify and speed up blockchain technology deployments Continue Reading
E-Zine 15 Dec 2022

CW APAC: Tech career guide – women in IT

Efforts continue apace to bridge the IT gender gap. In this handbook, focused on tech careers for women in the Asia-Pacific region, Computer Weekly looks at what can be done to attract more women into software development, the architecture graduate who now works as a back-end engineer, how to make a mark in fintech and the story of a coder who became an engineering leader. Continue Reading
News 14 Dec 2022

Criminal Cases Review Commission calls on more convicted subpostmasters to come forward

The Criminal Cases Review Commission wants more former subpostmasters to come forward if they think they were prosecuted by the Post Office based on data from the error-prone Horizon computer system Continue Reading
News 14 Dec 2022

NAO: BBC digital transformation plan at risk from lack of resources

Financial watchdog warns broadcaster that it may lack resources to achieve its desired digital ambitions, with particular worry over best practice in acquiring, storing and securing personal data and potential exposure to reputational risks Continue Reading
News 13 Dec 2022

Data leaders bewail employee data illiteracy

Report from data consultancy Carruthers and Jackson finds a significant majority of data function leaders consider their organisations’ employees lack adequate data literacy Continue Reading
E-Zine 13 Dec 2022

AI experts question tech industry’s ethical commitments

In this week’s Computer Weekly, the proliferation of ethical frameworks has done little to change how artificial intelligence is developed – we look at the challenges. We examine the future of the UK semiconductor sector as the government launches a review. And we hear how NatWest has put data at the heart of customer strategy. Read the issue now. Continue Reading
E-Zine 08 Dec 2022

CW Europe: Finland prepares for drone technology take-off

Finland is preparing for a future where it could rely on flying drone technology. Read about its plans in this issue. Also find out how a PhD student in the Netherlands is helping to detect hidden messages on the internet by using steganography. Continue Reading
News 07 Dec 2022

Clinicians who raised patient safety risks claim Berkshire NHS trust deleted email evidence

A tribunal hearing considering claims that an NHS trust destroyed email evidence and had put the safety of geriatric patients at risk, was cut short after clinicians faced “life-changing” costs Continue Reading
News 07 Dec 2022

Google, MS, Oracle vulnerabilities make November ’22 a big month for patching

Vulnerabilities affecting the likes of Google, Microsoft and Oracle proved particularly troublesome in November Continue Reading
News 07 Dec 2022

Post Office scandal – “cock-up or cook-up”?

The second phase of the Post Office Horizon IT scandal raised more questions over who did what, when and where, with shocking revelations at every turn Continue Reading
News 07 Dec 2022

Vingroup to run SAP systems on Google Cloud

The Vietnam conglomerate and EV maker is planning to migrate all its SAP systems to Google Cloud in a move that is expected to reap cost savings and improve product quality Continue Reading
Podcast 06 Dec 2022

AWS mutes trash talk at Re:Invent – Computer Weekly Downtime Upload podcast

The team chats through the AWS Re:Invent conference, as well as an initiative for getting young women into cyber security, and how SAP Build travelled from Vegas to SAP users in Birmingham Continue Reading
E-Zine 06 Dec 2022

Is Twitter still safe, and should you stop using the platform?

In this week’s Computer Weekly, with a litany of security and compliance issues caused by Elon Musk’s takeover of Twitter, we ask if it’s still safe for enterprises. Our latest buyer’s guide examines the technologies and best practices behind data visualisation. And we look at the emerging devices for accessing the metaverse. Read the issue now. Continue Reading
News 02 Dec 2022

Post Office boosted its ‘coffers’ as Horizon system threw up unexplained shortfalls, inquiry told

The Post Office was ‘keen’ to make subpostmasters cover unexplained accounting shortfall as its business struggled, public inquiry hears Continue Reading
News 30 Nov 2022

Microsoft 365 banned in German schools over privacy concerns

German schools cannot legally use Microsoft Office 365 over lack of clarity about how data is collected, shared and used, as well as the potential for unlawful transfer of European citizens’ personal data to the US Continue Reading
News 30 Nov 2022

Subpostmaster federation deliberately kept public in dark over computer problems

The federation representing subpostmasters deliberately suppressed information about computer errors that could have saved its members from devastating life-changing events Continue Reading
News 30 Nov 2022

Parity AI talks about auditing recruitment algorithms for bias

Algorithmic auditing firm Parity speaks to Computer Weekly about the process of auditing artificial intelligence for bias, following its partnership with AI-powered recruitment platform Beamery Continue Reading
News 29 Nov 2022

‘Legal but harmful’ clause dropped from Online Safety Bill

Online Safety Bill’s ‘legal but harmful’ provision will be dropped by the UK government in favour of public risk assessments, tools to help users control the content they consume, and new criminal offences around self-harm Continue Reading
News 28 Nov 2022

How MongoDB is driving growth in ANZ

MongoDB, which counts the likes of Bendigo and Adelaide Bank as clients, has been driving skills development and investing in local manpower in Australia and New Zealand Continue Reading
Opinion 28 Nov 2022

Protecting children as they spend years in virtual worlds

To protect children online, we must now focus on pre-emptive and robust regulation around immersive technologies Continue Reading
News 28 Nov 2022

UKISUG 2022: S/4 skills deficit worsens but SAP Rise use increases

On the opening day of its 2022 conference, the UK and Ireland SAP User Group unveils member research showing concerns that an S/4 Hana skills deficit appears worse than it was 12 months ago Continue Reading
News 25 Nov 2022

Fujitsu put pressure on UK government to sign off troubled Horizon project, public inquiry hears

Telegram from British Embassy in Tokyo to UK government reveals pressure on ministers to sign off controversial contract Continue Reading
News 24 Nov 2022

Meta faces UK lawsuit over surveillance business model

The High Court case against Meta could set a precedent for millions of UK users to object to their personal data being collected and processed for advertising purposes Continue Reading
News 23 Nov 2022

Oracle’s Steve Miranda on the value of turning inside out

In a Q&A with Computer Weekly at Oracle Open World, applications head Steve Miranda discussed the supplier’s opening out and its intensification of an industry cloud approach, signally with healthcare Continue Reading
News 23 Nov 2022

AI accountability held back by ‘audit-washing’ practices

Algorithmic auditing will be useless in holding artificial intelligence accountable until there are common standards, approaches and goals that scrutinise systems at each stage of development and deployment, says think-tank Continue Reading
E-Zine 22 Nov 2022

Cyber criminals target World Cup Qatar 2022

In this week’s Computer Weekly, as the FIFA World Cup opens in Qatar, we examine the cyber security threats from criminals targeting the event. We report from the Gartner Symposium on the latest predictions for enterprise software development. And we talk to the CIO of Kyiv City Council about managing IT in the shadow of war. Read the issue now. Continue Reading
News 22 Nov 2022

Slack expands footprint in APAC

Slack’s Singapore operations remains the epicentre of its growth in the region and will fuel its expansion into markets such as Indonesia, Malaysia and the Philippines Continue Reading
Opinion 22 Nov 2022

Why robots will make work more human

Smart technology should be about making people’s lives easier, freeing them up for judgement-based tasks and giving them the data and information they need for smart decision-making Continue Reading
News 22 Nov 2022

How Singapore’s OCBC is harnessing open source

OCBC using the OpenShift container platform to modernise its applications, reduce its reliance on proprietary software and deliver new business capabilities Continue Reading
21 Nov 2022

Dell’s deep learning model to support coral reef conservation

Dell Technologies has developed a deep learning model to speed up the labelling and analysis of images of Australia’s Great Barrier Reef, in a move to support coral reef conservation Continue Reading
News 21 Nov 2022

AI adopted without due consideration for workers, MPs told

MPs have been warned that the rapid roll-out of artificial intelligence in workplaces has changed UK enterprises’ management practices so much that current employment law is no longer fit for purpose Continue Reading
News 21 Nov 2022

NHS trust that deleted up to 90,000 emails cleared of deliberately concealing evidence

A tribunal found in a high-profile case brought by whistleblower Chris Day that an NHS trust had not deliberately concealed evidence when a director deleted up to 90,000 emails before he was due to testify Continue Reading
News 15 Nov 2022

SAP Build launched at TechEd to appeal to business user developers

SAP is launching a low-code platform, SAP Build, aimed squarely at line of business users, at its TechEd conference in Las Vegas. Build is part of the supplier’s Business Technology Platform Continue Reading
News 15 Nov 2022

A modern approach to enterprise software development

Overworked IT departments need a better way to deliver digitally enabled products and services at the speed the business requires Continue Reading
E-Zine 15 Nov 2022

How to protect against ransomware attacks

In this week’s Computer Weekly, we look at how to prepare for and protect against ransomware, and what to do if you’re hit by an attack. We gauge industry reaction to Ofcom’s plan to investigate the big three cloud providers. And we find out how travel giant TUI is implementing self-service analytics. Read the issue now. Continue Reading
Feature 14 Nov 2022

Siemens aims to pioneer industrial metaverse usage

German engineering giant is exploring industrial metaverse use cases, and the Biosphere Foundation in Devon is proving out Siemens technology Continue Reading
News 13 Nov 2022

Metaverse could add up to $1.4tn a year to Asia’s GDP

The metaverse may still be in its infancy, but sustained investments in the technology over the next decade could have a significant impact on Asia’s economy Continue Reading
News 11 Nov 2022

Lenovo bolsters services play with PCCW Solutions

Lenovo’s acquisition of PCCW Solutions brings sought-after capabilities in hybrid cloud and application modernisation as it expands its services footprint in Asia Continue Reading
News 10 Nov 2022

Scrutinising AI requires holistic, end-to-end system audits

Understanding the full impacts of artificial intelligence requires organisations to conduct end-to-end social and technical audits of their systems, but the process comes with a number of challenges Continue Reading
E-Zine 10 Nov 2022

CW Benelux: Heineken finds the right brew for digital

Heineken’s data management director has revealed some of the ways the company is using information technology to transform digitally. Also read how a PhD student in the Netherlands is detecting hidden messages on the internet by exploring the practice of steganography. Continue Reading
News 10 Nov 2022

ODI fuel poverty survey shows young adults most hard up

A fuel poverty data report and index from the Open Data Institute shows that young adults and people in multi-occupied accommodation are most at risk Continue Reading
Feature 08 Nov 2022

NetSuite hits high note with School of Rock

Over the past five years, School of Rock has grown rapidly, which has also meant much more complexity to deal with. We see how the school has deployed leading business automation technology to stay in tune Continue Reading
Opinion 07 Nov 2022

How government can capitalise on a revolution in data sharing

Alison Pritchard, deputy national statistician at the Office for National Statistics, says the new government Integrated Data Service enables tackling questions that we don’t yet know we need to answer Continue Reading
News 07 Nov 2022

Public sector IT projects need ethical data practices from start

Data ethics needs to be integrated into public sector IT projects from the very start, and considered throughout every stage of the process, to be effective Continue Reading